Diamants ESTEEM

Our loyalty program – the benefits program for our most loyal customers.

Because loyalty is valuable.

You earn 1 Diamond for every euro you spend.
As your Diamonds grow, so do your Diamond Levels –
and with them, exclusive benefits and rewards.


Niveau Diamant

  • Diamant de bronze

    10% off your first order

    Redeemable rewards

  • Argent Diamant

    500 Diamonds

    5% off every order

    Redeemable rewards

    Early access to new collections

  • Or Diamant

    2.000 Diamonds

    10% off every order

    Redeemable rewards

    Early access to new collections

  • Platine Diamant

    5.000 Diamonds

    15% off every order

    Redeemable rewards

    Early access to new collections

  • Diamant noir

    10.000 Diamonds

    20% off every order

    Redeemable rewards

    Early access to new collections

Diamant de bronze

10% off your first order

Redeemable rewards

Argent Diamant

500 Diamonds

5% off every order

Redeemable rewards

Early access to new collections

Or Diamant

2.000 Diamonds

10% off every order

Redeemable rewards

Early access to new collections

Platine Diamant

5.000 Diamonds

15% off every order

Redeemable rewards

Early access to new collections

Diamant noir

10.000 Diamonds

20% off every order

Redeemable rewards

Early access to new collections


No, participation is free of charge. As soon as you create an account, you automatically become a member of the loyalty program.

No. There is a distinction between active Diamonds and Lifetime Diamonds. Your Diamond level is based on Lifetime Diamonds – the total number of Diamonds you’ve earned since joining the program.

Yes. Your active Diamonds, which are shown in your account, will expire if you’ve been inactive for 12 months. Inactive means you haven’t earned or redeemed any active Diamonds during that time.